Why do I need a web site?
The World Wide Web offers the unique opportunity for businesses to present themselves and their products or services 24 hours a day 7 days a week.

Your business can spend a small fortune on the production of business cards, ads and brochures that are inevitably discarded. For a fraction of the cost, your web site is always available and has the potential to be accessed by over six million people within Australia.

Seeking information is one of the main reasons consumers access the Internet. Customers will look to your web site as a communications and sales channel, enabling them to access your business at their leisure - to contact you, gather information about your products and services, or place an order.

What is a Domain Name and do I need one?
A domain name forms part of your address on the internet. For example http://www.yourbusinessname.com.au is the online address with yourbusinessname.com.au being the domain name.

Having a domain name makes it easier for customers to remember and find your web site. It also promotes a professional look for your business as your email will also reflect the domain name.

S3 Productions can register your choice of domain name and organise a webhosting package for you.

Do I need a business name to have a web site?
You don't need a registered business name to register a .com or a .net - the domain name just needs to be available.

To register a .com.au, .net.au or .org.au domain name you do need to have a registered business name.

S3 Productions can search which domain names are available and do the registration for you.

How much will a web site cost?
The cost of developing a web site can vary according to its size and complexity. To avoid overspending it's important that you establish what is required from your web site at the beginning. From this, features to be included can be costed and a budget developed.

S3 Productions' experience can assist you during this planning stage. By determining what is appropriate for your web site, a budget that suits you can be achieved.

How will people find my web site?
The best way for people to find your web site is to make sure it's registered with the major search engines. In order to get a better rating your web site also needs to be optimised.

It's also important to choose a domain name that represents your business. This allows visitors to intuitively type in your web site address without using a search engine.

S3 Productions can optimise and submit your site to increase the potential of customers finding your business when carrying out a search.

How do I get the most out of my website?

An online strategy will assist you to determine how your web site works with your internal business model. Your website has the ability to create real one-to-one relationships with your audience. By including your web site in your overall marketing plan, traditional media can be effectively used to increase site traffic and a valuable sales and communications channel will develop.

Analysing your site statistics will give you an insight into what visitors are doing while on your site.

Site maintenance is crucial. Out-of-date information reflects poorly on your business, but a website design that does not reflect your position in the marketplace or customer attitudes can have a negative impact.