Initial research
Fact finding about your:

• business
• products
• competitors

Initial meeting
Face-to-face:

• discussing your requirements
• learning more about your business
• determining how the site fits within your operating structure

Further research
Fact finding to:

• clearly understand the marketplace
• determine the appropriate direction for your site

Draft strategy
Assemble a draft document outlining:

• timeline
• cost
• future direction

Present draft
Meeting to discuss:

• contents of the draft strategy
• changes to the draft strategy

Strategy finalised
The strategy is:

• presented to appropriate people within the company
• ready for implementation